Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Extreme Creativity: Out-of-the-box thinking that disrupts norms with radical ideas, fostering breakthrough innovations.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
Investors are the people or companies that spend their money in return for a share in a business.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
