Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Everett Rogers: Sociologist known for the Diffusion of Innovations theory, which explains how new ideas spread through cultures.
An action plan outlines specific steps to achieve a defined goal, complete with timelines and resources.
Innovation and strategy term, relates to the existence of a common understanding on what to achieve in the future
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
