Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Companies that have grown large from company founders ambition and often focused on solving one or several related problems.
Experiential Learning is hands-on skill acquisition through reflection on doing.
The process of learning new skills or of teaching workers new skills.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.