Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Idea Campaigns are structured initiatives for generating targeted, actionable solutions within an organization.
Measures of an organization's innovation performance, such as the number of patents filed, the percentage of revenue from new products, or the time it takes to bring a new product to market.
Green Energy: Sustainable power from renewable resources causing minimal environmental impact.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
