Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
A phenomenon in which people are biased against externally developed prototypes or ideas.
Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
Blue Ocean refers to untapped market spaces ripe for innovation, distinct from 'Red Oceans' where fierce competition turns waters bloody.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
