Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Venture building is the process of systematically producing new companies, leveraging resources and expertise to accelerate growth.
A tool you can use to write or draw your ideas on walls, in meetings, or even in a digital format.
Follow Up: The act of engaging further after an initial interaction to advance a task or relationship towards a desired outcome.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
