Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Innovation Champions are pivotal personnel who advocate and drive innovation within an organization.
Absorptive Capacity is a firm's ability to recognize, assimilate, and apply external knowledge for competitive advantage.
Algorithms are step-by-step procedures for solving problems or performing tasks efficiently.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
