Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
The makers movement is a cultural and technological movement driven by collections of like-minded individuals passionate about creating DIY solutions to shared problems.
A type of innovation that involves making incremental improvements to an existing product or process in order to maintain its competitive advantage.
User-centric innovation is an approach to problem-solving that starts with consumer needs and work backward towards a solution.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
