Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Weak Signals are early signs of potential major changes, threats, and opportunities with weak or no branding recognition.
Systems for directing resources to achieve specific objectives. It often involves managing people leading through influence.
Finding new opportunities in new markets that can be turned into innovations for the company.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
