Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
A learning culture is a workplace that actively promotes learning through various activities, courses, and resources. Aims to improve and progress.
Industry trends are prevailing developments that influence a sector's future direction.
Sensing Capabilites are the skill of a firm in sensing opportunities in the market before competitors. This is often done through the use of data, analytics and technology.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
