Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
A marketplace is an e-commerce site where products or services from multiple parties are aggregated and sold to consumers.
Concurrent working is the practice of working on multiple projects, tasks or initiatives at the same time.
A strategic planning tool used to give depth and coherent understanding of different aspects of a system or plan. They are usually presented as grid or table-based. Visual tools for strategic planning include menus, value chain, PESTLE analysis, SWOT analysis, the Business Model Canvas, and the Balanced Scorecard.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
