Viable intermediary

The article explores the role of viability in the evolution of new traits and how it relates to innovation. The lack of a viable intermediary often leads to stalled innovation, where companies are unable to bridge the gap between their current business model and a new innovation. This is especially true when a company is trying to develop a fundamentally different innovation to the market. The article also provides examples of innovations that get stuck in the innovation valley of death, where they have been proven technically but lack market acceptance. The article concludes with some critical questions that companies should consider when thinking about viable intermediary innovations in their business.