The hazards of binary thinking and poor scope definition

The hazards of binary thinking and poor scope definition

When faced with a problem like replacing lost fees, most teams tend to only brainstorm ideas focused on generating new fees. This binary thinking is limiting and prevents innovative thinking. It is important to conduct several brainstorm sessions where the problem statement is shifted to encourage divergent thinking. By expanding the scope and thinking beyond the obvious, teams can unlock new ideas and unleash their full potential for innovation.

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Steady state is outdated. With the onrush of technology and social media, the world is changing so rapidly that any company that is not innovating constantly is bound to fail. The time to innovate is now.

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Learn how to summon creativity by asking the right questions to unleash imagination and reinvention.

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