The hazards of binary thinking and poor scope definition

The hazards of binary thinking and poor scope definition

When faced with a problem like replacing lost fees, most teams tend to only brainstorm ideas focused on generating new fees. This binary thinking is limiting and prevents innovative thinking. It is important to conduct several brainstorm sessions where the problem statement is shifted to encourage divergent thinking. By expanding the scope and thinking beyond the obvious, teams can unlock new ideas and unleash their full potential for innovation.

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