Innovation Tautogram — A Simple and Powerful Innovation Tool

The Innovation Tautogram technique is a simple yet powerful brainstorming tool that uses language to discover new products and services. The technique involves selecting a letter of the alphabet and creating a list of words that can guide the innovation process. The author suggests using the letter C to generate a list of words such as commodity, customer, cost, channels, communication, customization, and co-creation to explore opportunities to innovate in the term loan industry. The technique can also be used to explore opportunities to innovate for products such as mobile phones or perfume, and in industries such as automobiles or hair creams. The technique promotes thinking differently and breaking mental silos that restrict innovative thinking.