Starting Small

The process of experimentation and low-risk investments to gain insights and experience with a new approach, idea, or technology.

More Innovation Glossaries

Scenario Planning

Scenario planning is a strategic tool used to anticipate potential futures by creating detailed descriptions of possible outcomes. By exploring various scenarios, organizations can proactively prepare for the future.

Customer Segmentation

Customer Segmentation is the process of dividing buyers into distinct groups based on common characteristics to target them effectively.

Digital Platform

A digital platform is an online framework that enables the creation, exchange, and management of value between users and providers.

Top Starting Small Resources

Innovation Sighting: Buttons That Lie and the Subtraction Technique

The Subtraction Technique is one of five innovation methods in Systematic Inventive Thinking. By removing an element of a system, it can lead to new value or benefits.

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