The topic, industry or customer segments that the company is working on, is not clearly defined.
The knowledge, abilities, and attitudes that enable individuals to contribute to the innovation process.
A simple way to express a process of new product innovation. Examine and break the process down into discrete stages.
Red Ocean Strategy is a business approach focused on competing in an existing market by trying to outperform the competition. It is innovation in the same space as competitors, in the competitive red ocean full of sharks.
Learn about the benefits of Orange's crowdsourcing platform, Imagine, in capturing fresh ideas and building a community of passionate users for innovation.
