There's No Place like Home for the Holidays (or for a Successful Social Media Strategy)

When starting to develop a social media strategy, it is important to focus on improving your own website before trying to establish yourself on popular social networks. You want to make sure your online home is a valuable and attractive place for potential customers to return to in the future. Be present and participatory where your audience is on social media, but ask for permission to keep communicating with them through other means such as an email newsletter. Offer a variety of ways to interact with your website, such as a blog, RSS feeds, and multimedia options.