The elements of an organization that drive the way people behave and lead how they make decisions.
The Innovation Life Cycle is a framework for the stages of an innovation from its inception through to adoption and diffusion.
Hybrid thinking means to be able to combine different ways of thinking and quickly switch between one and the other. Milan Guenther defines the term Hybrid Thinking as "the ability to integrate different ways of thinking, jump between them, and align them to work towards a universal goal".
An aspect of service design to determine the needs of the service's user base.
Understanding cultural norms is crucial for innovation success. Cultural norms, such as individualism or collectivism, and tight or loose cultures, significantly impact the development of innovative ideas.
