The Power of User-Led Innovations

The Power of User-Led Innovations

User-led innovations (ULIs) are solutions born out of necessity, often out of frustration with existing products. Examples include Pampers, the Maclaren buggy, and even Linux software. These innovations have two key characteristics: a high incentive to innovate and a willingness to experiment. While user innovation has always existed, public and private organizations are now beginning to tap into it for improved variety of ideas and stronger diffusion of innovation. However, there are challenges, such as capturing and sharing ideas across communities and building lasting communities for ongoing innovation. Fortunately, online platforms are now available to help harness the insights of frustrated users.

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Innovation Tips that Work - Number 2 Dr Ken Hudson

Innovation is both structured and unstructured. Encouraging and identifying the most creative people, and fostering brainstorming and idea development, are essential. Innovation can apply to all roles and processes, and it's important to dedicate time to innovation activities regularly.

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Customer archetype segmentation

Customer archetype segmentation

Traditional customer segmentation is outdated and ineffective. A behavioral-driven approach with archetypes is necessary to capture key learnings and create more accurate segments.

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Top 4 Reasons to Use an Innovation Management Tool

Innovation management tools help organizations create a culture of innovation by providing structure for gathering insights, organizing and managing feedback, and tracking progress.

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