Loss Aversion

Loss aversion is the irrational tendency for humans to avoid losses at all costs. For example, we feel more pain from losing $100 than we do from gaining $100.

More Innovation Glossaries

Minimum Viable Product (MVP)

An MVP is a prototype of a product or service that contains basic features to test the product in the market without being fully developed y

Innovation Techniques

Innovation techniques are structured methods to generate and implement novel ideas in pursuit of solving problems or seizing opportunities.

Sustained Innovation

Sustained Innovation is about keeping the business growing through the right innovations.

Top Loss Aversion Resources