Loss Aversion

Loss aversion is the irrational tendency for humans to avoid losses at all costs. For example, we feel more pain from losing $100 than we do from gaining $100.

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Innovation Purpose

Innovation Purpose is the 'why' driving change, framing the value and intent behind novel solutions to meet goals and solve challenges.

Stanford

Stanford is a private research university in Stanford, California. It was founded in 1885 by Leland and Jane Stanford in memory of their only child, Leland Stanford Jr.

Sharing Economy

When access is valued over ownership and two or more parties can share a product or service.

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