The 4 Golden Rules of Brainstorming

Paul Van Zandt, the founder of Fresco, talks about the four golden rules of brainstorming that can help in improving the team's innovative capabilities. The first rule is to make every idea matter by providing a comfortable environment where everyone can share their thoughts. The second rule is to document every idea, even if it has no tangible value, to provide necessary context. The third rule is to experiment with new techniques such as hybrid brainstorming that combines individual and group ideation methods. Lastly, rule four is to innovate the brainstorming process by changing its structure and adopting a more efficient workflow.