Idea Generation: our favourite tried and tested techniques

Idea generation is crucial for innovation, but it can be tough to keep your team constantly coming up with fresh ideas. Here are 8 techniques to help shake things up: 1) Mind mapping: use a canvas to identify connections between ideas. 2) First Principles Design: dismantle assumptions to reach core truths. 3) Collaborative Innovation: combine different perspectives for a stronger solution. 4) Blue-sky thinking: imagine anything is possible. 5) Yes, and...: build on others' ideas. 6) The 5W's and the H: answer who, what, where, why, when and how to define parameters. 7) Social listening: get opinions from customers and clients. 8) Idea capture: have a means of recording ideas at all times.