What is Idea Management and How You Can do it

Idea management is the systematic process of generating, developing, and implementing ideas to push them to their fullest potential, generally using an idea management software. Most businesses manage their ideas using ad hoc processes that evolve according to whoever is doing the thinking at the time. This leads to undefined and unconnected processes and means that most businesses aren't using their best ideas to their full potential. Idea management is more than just brainstorming sessions for new products or using shared folders to collect suggestions. Idea management and innovation management are distinct but related processes. Idea management software can benefit your business by speeding up the ideation and evaluation processes, promoting diverse and divergent thinking, facilitating easier collaboration and group input, improving knowledge management, neutralizing stage fright, sharing responsibility for ideation, and ultimately improving the customer experience.