Preparing for the next generation of innovation

Preparing for the next generation of innovation

Autodesk, a technology company that underpins the imagineering that goes into innovation, is working on cutting-edge projects such as 4D printing and bioengineering. The company is collaborating with MIT on a 4D printing project which aims to embed transformation in the basic matter and design of rubber. They are also working with Airbus to create new physical structures based on the work of bacteria. Heuristics, the study of how people learn or discover, is vital in the innovation process to avoid blind alleys and learn from past experiences. A HYPE White Paper suggested that the open innovation office should offer heuristic capabilities, and companies need to consider investing in the iterative power of innovation processes to ensure faster learning and progress.

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More Innovation Resources:

Innovation should change your perspective

Innovation should be viewed as a way of life, not just a transactional activity for emergencies. It's about becoming indispensable in the roles we fill in our customers' lives, rather than just filling their needs.

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Customer Needs Research Methods

Customer Needs Research Methods

Observational research is not the best approach to capture customer needs. Needs should be defined based on desired outcomes, not solutions.

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Communication and Social Networking - 3 Ways to Convey Emotions Clearly

How do we effectively communicate emotions through social networking? With limited visibility of facial cues, broad gestures like emoticons become crucial.

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