Blue Ocean

Blue Ocean refers to untapped market spaces ripe for innovation, distinct from 'Red Oceans' where fierce competition turns waters bloody.

More Innovation Glossaries

New Products

A good, service, or idea that is perceived by some potential customers as new.

Large-Scale Innovation

Large-Scale Innovation

Change Management

Change Management is the strategic approach to planning, implementing, and adapting to organizational change with minimal disruption.

Top Blue Ocean Resources

Reigniting Innovation and Creativity

With technological advancements, people are not producing more content in terms of art, music or writing, so the author examines the reasons why.

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Water.org - Strategic Thinking on Social Media Automation

Water.org’s Chief Community Officer, Mike McCamon, shares how their social media automation strategy works at the Social Media Club of Kansas City breakfast.

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Why Every Business Needs Female Marketers to Steer an Inclusive Strategy

Female marketers are essential for steering inclusive strategies that promote gender equality and increase profits.

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How Is Technology Impacting the Financial Landscape?

Technology is transforming the financial industry with fintech solutions such as online banking, AI-powered fraud detection, and blockchain technology.

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Blue Ocean Strategy

Blue Ocean Strategy

Challenge everything you thought you knew about the requirements for strategic success and use this book as a handy tool.

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Validated Ideas

Validated Ideas

Get validated business ideas once a week including information on the business plan.

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Strategy Canvas Template

Strategy Canvas Template

Plot the performance of your value proposition against competitors or against potential substitutes to develop new strategies.

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