They represent the ways a company creates, delivers, and captures value.
The ability of a firm to prepare the business for the future while also supporting current operations.
Hypotheses are testable predictions guiding validation in the innovation process.
Failure: An expected outcome where a process or idea falls short of its goals, providing valuable learning opportunities for future innovation.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
A design-focused innovation consultancy, LUNAR’s broad array of skills serve their clients all the way through the development process.
