Innovation: More Than Just Ideation. Where to Play? How to Win? How to Execute?
Innovation management requires an approach beyond ideation, starting with identifying trends and technologies to determine where to play, followed by targeted idea development based on strategic innovation fields, and finally executing a comprehensive innovation strategy through integrated product and technology roadmaps. By monitoring innovation activities, balancing core and transformational innovation projects, and investing in internal and external capabilities, businesses can achieve sustainable growth and success.