Idea Management | What is Idea Management | Idea Drop

Creating a culture that values feedback, providing a means to store and process feedback, and developing a clear process to filter ideas against business goals, are all critical elements of effective idea management. Staff engagement is important, as it enables businesses to tap into valuable insights from those working on the front lines, who can identify new ways of working and disruptively solve company challenges. Idea management yields many benefits, including cost-cutting opportunities, better products and services, increased employee morale and productivity, and improved processes. To succeed, implementation requires buy-in from employees across the organization, defining goals and objectives, creating an internal marketing strategy, developing a reward system, and paying attention to feedback.