Creating Strategic Impact - What Is Strategic and What Isn't?

Many businesses think that making tough decisions on cutting costs and saving their companies is not strategic, but it is. The misconception that strategic thinking only deals with long-term growth, innovation, and P&L issues needs to be corrected. Strategic thinking should be based on what matters to the organization's success, including core values, vision, brand, key audiences, and financial prospects. Immediate decisions, vital cost-cutting efforts, consolidation moves, staff leadership changes, periods with few options, and dark times all require strategic thinking.