Filtering Ideas to Find the Very Best Ones

After generating a lot of ideas, choosing which ones to pursue can be a daunting process. The SIT Method helps you filter your ideas that are feasible, novel, and viable by putting them in three categories: far out, incremental improvements, and the sweet spot. Getting more ideas into the sweet spot involves taking out the weirdness of far out ideas, while adding novelty to incremental ones. There are two ways to evaluate these filtered ideas: informal voting and formal, quantitative scoring. The informal voting approach uses dots to indicate the preferred ideas while the formal approach creates a scorecard with criteria to rate each idea. Finally, innovators must rely on the wisdom of others to help evaluate and select the best ideas.