The LAB: Innovating Social Media Apps with SIT (August 2012)

Innovation techniques can be applied to social media apps for brand building with the SIT method. Start by visiting Go2Web20.net and assign an additional job to an application to promote your brand. The key is to imagine non-obvious applications for creating new, innovative services. Example applications for Febreze® promoting pet odor elimination include Micello, Zamzar, Tupalo, and eFamily. By connecting the brand to positive attributes in the minds of pet owners, they are more likely to see Febreze® as an essential product in managing their pet.