The LAB: Innovating Social Media Apps with SIT (August 2012)

The LAB: Innovating Social Media Apps with SIT (August 2012)

Innovation techniques can be applied to social media apps for brand building with the SIT method. Start by visiting Go2Web20.net and assign an additional job to an application to promote your brand. The key is to imagine non-obvious applications for creating new, innovative services. Example applications for Febreze® promoting pet odor elimination include Micello, Zamzar, Tupalo, and eFamily. By connecting the brand to positive attributes in the minds of pet owners, they are more likely to see Febreze® as an essential product in managing their pet.

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Disruptive Innovation - What Are We Actually Talking About? - aumentoo

The term "disruption" is often used in relation to startups and innovation, but what does it really mean? This article explores the concept of disruptive innovation and its relevance in today's business world.

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How to Identify Industry Trends

Identifying market trends is critical for foresight and anticipating the future. Learn how to identify trends and dispel myths around trend-spotting.

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Introduction to Game Theory

Introduction to Game Theory

Game theory helps to understand the decision-making process of rational players in interactive situations. It has applications in various fields like economics, business, psychology, and war.

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