Apocalyptic Innovation

Apocalyptic Innovation

The release of the movie Noah coincides with the new IPCC Climate Report, which portrays an apocalyptic future due to extreme weather events. However, what many see as a crisis, others see as an opportunity. The growing number of survivalists in the US presents opportunities for entrepreneurs and low-tech innovation. The survivalist market spends billions of dollars annually on products like ready-to-eat meals, power generators, communication and electronic equipment, and clothes. As natural disasters become more frequent, entrepreneurs have an opportunity to capitalize on the market for emergency preparedness products.

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Continuous Planning Equals Business Agility

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