Emergence: The Next Efficient Evolution of Crowd-Sourced Innovation
Large corporations are starting to realize that by engaging a significant workforce, they can harness collective innovation brainpower to solve problems and find the next big idea. This is where crowd-sourcing comes in. Mindjet’s James Gardner explores the concept of emergence, where many small ideas combine to create larger innovations. While current crowd-sourcing methods have potential downfalls, the emergence approach fosters continuous and incremental innovations. Gardner explains that companies should allow innovation projects to grow organically, creating a dynamic molecular structure of evolving ideas that can lead to profitable outcomes.
