Why Your Social Strategy is Broken and How To Fix It

Social media is much more than just a way to broadcast messages for businesses. According to Mikołaj Piskorski, who recently released a book named "A Social Strategy", corporations must create solutions for their customers' social problems to truly unlock the potential of social media. Consumers are hesitant to have corporations interject into their personal conversations, but they appreciate the ease of meeting and building relationships with others. The best social strategies offer real solutions to customers' social problems and provide either lower costs or differentiate the brand in the marketplace. Corporations need to lead the conversation and not simply join it to create successful social strategies.