A pivot is a fundamental change in a business model or a company’s direction under extreme or uncertain conditions.
Blue Ocean refers to untapped market spaces ripe for innovation, distinct from 'Red Oceans' where fierce competition turns waters bloody.
The network of organizations, individuals, and resources that support and enable innovation. It includes the interplay between customers, businesses, governments and other stakeholders who influence the development of new products and services.
An aspect of service design to determine the needs of the service's user base.
