Embedding an Innovation Culture Inside Johnson & Johnson

Embedding an Innovation Culture Inside Johnson & Johnson

Innovation starts with a need that is cared for and executed for a real problem. Johnson & Johnson has built innovation into its company culture, the most recent manifestation being Supplier-enabled Innovation (SEI). SEI seeks innovations beyond the company's existing ability, empowering suppliers and growing the overall innovation capacity. J&J shares its needs and suppliers craft solutions in three value-generating categories: product, business model, and process. Tethering procurement capabilities and innovation with corporate strategy is key to swift execution and creating value in the future.

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More Innovation Resources:

Your Offsite Meeting Checklist for Productive Strategic Planning

Planning an offsite strategy meeting? Use this checklist to ensure productive engagement and collaboration among your executive team.

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How to get more good ideas and avoid the bad ones?

Innovation management is not just about good and bad ideas, but also about timing, team, execution, and bias towards false positives or false negatives. Getting more ideas and avoiding bad ones is not enough. The focus should be on managing the process effectively.

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Overcome the Dreaded Innovator’s Dilemma with an Internal Incubator

Establishing an internal corporate incubator is an effective way for established companies to innovate and develop a completely new technology without impacting their core strategy. Incubators provide a safe haven for exploring new ideas away from the demands of existing customers, product structures, and value networks.

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