Embedding an Innovation Culture Inside Johnson & Johnson

Innovation starts with a need that is cared for and executed for a real problem. Johnson & Johnson has built innovation into its company culture, the most recent manifestation being Supplier-enabled Innovation (SEI). SEI seeks innovations beyond the company's existing ability, empowering suppliers and growing the overall innovation capacity. J&J shares its needs and suppliers craft solutions in three value-generating categories: product, business model, and process. Tethering procurement capabilities and innovation with corporate strategy is key to swift execution and creating value in the future.