Getting communications right for collaborative innovation

Innovation campaigns require clear problem statements to be successful. Defining the problem statement in a concise and clear way is crucial. Companies should consider a two-step approach to first collect insights or problem statements around a particular innovation theme, and then ideate around them. Narrow topics are easier for people to engage with. Fun branding, such as mascots, helps create a sense of excitement and engagement. Clear communication is essential, and posters and flyers can be effective in stimulating interest. The final feedback loop is crucial in acknowledging contributions and avoiding negativity or cynicism.