Innovation is the creation and application of novel, value-adding solutions to relevant problems or opportunities.
Everett Rogers: Sociologist known for the Diffusion of Innovations theory, which explains how new ideas spread through cultures.
Innovation Cycles: Iterative phases of ideation, development, and implementation leading to continuous improvement of products/services.
A user journey map, also called customer journey map, is a visualization of a user's interactions with a company.
