Data hoarding can be a bad habit, but idea hoarding can lead to innovation and success for individuals and companies alike.
Defining innovation is difficult, but vital for success. Companies should prioritize directed ideation to generate useful ideas for targeted challenges.
The Ten Types of Innovation framework developed by Doblin is a versatile and practical tool for innovators to consider. It identifies ten elements of innovation and categorizes them into three areas: configuration, offering, and experience. A successful innovator must integrate all three areas.
