The One Skill that Innovators Forget

Innovation programs necessitate a lot of ideas to germinate, combine, and transform before a great idea emerges. To create connections between fragmented ideas, communicative skills are crucial, as it involves a lot of people in the ideation process through crowdsourcing. Innovation specialists must develop four key communication channels: web presence, email, social media, and public relations. They must also invite, excite, and incentivize people to achieve crowd wisdom. IdeaScale’s infographic can provide further guidance on sharing relevant, valuable messages with a larger audience to initiate innovation communications plans.