FTD, the century-plus old flower delivery brand, filed for chapter 11 bankruptcy protection this week after buying a rival start-up with a different business model than theirs. This is a common brand strategy that fails every time.
Continuous innovation is essential for business growth and requires constant investment and commitment to stay competitive.
Sometimes managers do have good reasons to reject new ideas. Learn how to prepare and present your ideas to win over support from decision makers, colleagues, and stakeholders.
