Can Challenges Be Structured Around Transformation?

Ideation routines tend to drive innovative thinkers towards their favored or wager ideas. Few companies have the challenge-design skills to innovate substantially like Procter and Gamble did during the open-innovation movement. Many companies become or remain captive to their system vendors, buying up thought leadership and prompting the next big advance. Innovation platforms need skilled challenge design or to become consultant-dependent in the absence of it. Companies should prepare themselves for potentially disruptive futures to make themselves big transformation-ready. This means designing innovation platforms that gather input from the edge of an organization to channel original, competitively valuable knowledge about change.