A Cascade of Better Choices for Greater Innovation Outcomes

Innovation management requires careful handling, emphasizing both efficiency and effectiveness. To extract and leverage the best performance of innovation, it needs highly focused engagement from top management. Innovation strategy needs to be as aligned and honed to strategy as anything else in organizations. The Executive Innovation Work Mat provides an organizing framework for well-articulated and well-communicated innovation strategy, which can be delivered through cascading it throughout the organization. By achieving alignment, promoting collaborative efforts, and offering a clear vision and purpose that needs to be orchestrated from the top of the organization to the bottom. Innovation needs to be consistent, fluid, flexible, aligned, and agile, with a cascade-effect of better choices that can get much closer to the desired innovation outcomes.