A new or improved service delivered to a customer or market which costs less to operate, or sells at a higher margin.
Exploitation is using the current resources of the firm to improve innovations incrementally.
Challenge Design is the strategic crafting of problem-solving contests to spur innovation and harness collective brainpower.
Industry Innovation is the process of creating and applying new ideas to drive growth, efficiency, and competitive advantage within a sector.
Learn how to tap into the potential of multi-brand customers and increase your sales growth by creating new products, providing new features, boosting performance, or offering new services.
