3 examples of where good ideas come from

Innovation models can emerge from anywhere and it is usually a persistent (and unique) ambition that lies behind them. For example, Rent the Runway turned a bad customer behavior into a profitable business model by adapting a male concept to feminine fashion and leveraging big data analytics. Project Ara, led by Motorola Mobility and Google, plans to do away with planned obsolescence strategies and instead create a free, open hardware platform for creating highly modular smartphones. CAPTCHA, a cyber security tool, helps build a digital library through human computation and crowdsourcing.