You don't need to invent everything new to be innovative

You don't need to invent everything new to be innovative

Innovation teams tend to think that they need to invent everything new from scratch to be innovative, but this is not true. Rejecting external knowledge and sources of information can cost innovation teams significant amounts of time and resources, leading to the Not-Invented-Here (NIH) syndrome. Studies show that this attitude is especially prevalent in teams that aim to develop new ideas. Diversifying the team and promoting open communication can reduce the impact of NIH syndrome. Using off-the-shelf options instead of building from scratch can save time, money, and result in tested and ready-to-use solutions.

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