4 Companies That are Killing It with Crowdsourcing
Crowdsourcing allows companies to gather valuable input from a diverse group of people. Four companies that excel at using this tool are LEGO, Unilever, PepsiCo, and Amazon Studios. LEGO's platform allows users to submit and vote on ideas for new sets, while Unilever uses The Unilever Foundry to co-create pilots with innovative start-ups. PepsiCo's Do Us a Flavor campaign garnered 14 million submissions and an 8% increase in sales, while Amazon Studios crowdsources feedback on test footage, storyboards, and concepts.
