Winning on Shark Tank: Nine Strategies for Selling Your Bright Ideas - Innovationedge

Innovationedge team's Robert Tucker provides tips on how to sell your idea effectively, emphasizing that selling an idea is an essential skill. The essential skill requires thorough research, summarizing your concept's viewpoint, realizing the right time to pitch the idea and why it would be beneficial to your audience. It would help if you focused on how the concept benefits both the user and the company. Avoid complicating the idea; if necessary, use a metaphor for better understanding, build prototypes, and create a simple PowerPoint. Customize your approach according to the audience you're pitching to; if you're presenting to a CEO, consider their goals, and adjust your presentation accordingly. Be welcoming of feedback, even if it's unfavorable, and use it to improve your idea.