Why your customer-centricity project failed to deliver innovative outcomes

Why your customer-centricity project failed to deliver innovative outcomes

Many organizations invest heavily in innovating their customer experience, but they often fail to deliver breakthrough insights. This article explains some common mistakes in customer research that could set your project up to fail, including relying solely on surveys, focusing on themes you already know about, asking for opinions instead of experiences, talking instead of observing, conducting unnecessary amounts of research, and failing to uncover real insights. To truly understand your customers and deliver innovative ideas, you need to expand your horizons, think divergently, and explore themes that are important to your customers, not just your organization.

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More Innovation Resources:

A Cascade of Better Choices for Greater Innovation Outcomes

To achieve consistent innovation, organizations need a well-articulated and well-communicated strategy that can be delivered in an organizing framework. The Executive Innovation Work Mat aims to engage top management and cascade the innovation strategy throughout the organization.

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Utilizing Lean Methodology In Remote Work Environment

Remote work is here to stay, and utilizing the lean methodology helps eliminate waste in the digital workplace.

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Crowdsourcing Ideas with a Virtual Workforce

Crowdsourcing Ideas with a Virtual Workforce

As remote work becomes the new norm, organizations need to find new ways of crowdsourcing ideas from their employees. This article discusses how customers of Planview are using their tool to engage and connect with remote employees while solving real customer problems.

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