A phenomenon in which people are biased against externally developed prototypes or ideas.
Evaluation: Assessing a project or idea's value, impact, and effectiveness to inform decisions and improve outcomes.
Critical capabilities are the essential skills and competencies a company must develop to thrive in its industry and market.
An innovation model is a framework that guides the generation, development, and implementation of new ideas within an organization.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
