A phenomenon in which people are biased against externally developed prototypes or ideas.
The jobs-to-be-done theory is an approach to truly understand and cater towards customer needs.
When a company or individual applies innovation or growth enabling processes/technology to the future changes in the industry
A small colored piece of paper of adhesive backing that can be stuck almost anywhere, in order to remind oneself of things
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
