A phenomenon in which people are biased against externally developed prototypes or ideas.
The restricting conditions, rules, and boundaries within which something can be developed.
Large-Scale Innovation
Innovation Accounting: Measuring and valuing progress in novel initiatives outside traditional financial metrics.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
