A phenomenon in which people are biased against externally developed prototypes or ideas.
Mind mapping is an approach to visually outline information.-written in one sentence.
Industry Experts are seasoned professionals with deep insights and specialized knowledge in a specific industry sector.
Intelligence: The ability to learn, understand, and apply knowledge to enhance decision-making and solve problems creatively.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
