A phenomenon in which people are biased against externally developed prototypes or ideas.
Innovation Myths are false beliefs that hinder the understanding and execution of effective innovation strategies in organizations.
A repeatable process is a systematic series of steps that produces a consistent, replicable result.
Scenario planning is a strategic tool used to anticipate potential futures by creating detailed descriptions of possible outcomes. By exploring various scenarios, organizations can proactively prepare for the future.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
