A phenomenon in which people are biased against externally developed prototypes or ideas.
processes & methodologies to assess how trends will unfold to help you shape & inspire your future products, services and customer engagements.
Change resistance: The pushback or reluctance to adapt to new processes, technologies, or ideas within an organization.
Outcome-Based Innovation focuses on the results rather than the features or benefits of a new offering.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
