A phenomenon in which people are biased against externally developed prototypes or ideas.
Finding new opportunities in new markets that can be turned into innovations for the company.
System Spy Christiansen Model Software Warranty Logistics John Dobelman This article will cover a software called System Spy crated by Joh...
A graphical representation of the adoption of an innovation over time, often showing the stages of early adopters, early majority, late majority, and laggards.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
