A phenomenon in which people are biased against externally developed prototypes or ideas.
A marketplace is an e-commerce site where products or services from multiple parties are aggregated and sold to consumers.
Exploitation is using the current resources of the firm to improve innovations incrementally.
Unconventional Ideas are ideas that are different and imaginative than what people are used to.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
