A phenomenon in which people are biased against externally developed prototypes or ideas.
When a company or individual applies innovation or growth enabling processes/technology to the future changes in the industry
Innovation can be defined as the invention, development, and implementation of new products, services, processes, or organizational structures with the goal of creating value.
The six aspects that drive innovation culture and sustainable business excellence within an organization: Ideation, Insight, Inclusion, Inspiration, Implementation, Impact.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
