Passion and drive are essential qualities for successful marketing. Hiring for these qualities, creating a clear mission and brand, and practicing adaptive improvements can help create a successful marketing strategy.
Value Stream Management is a systematic approach to measuring and improving flow to help organizations deliver business outcomes. To be able to improve and accelerate delivery of value to customers, the first step is to baseline where things stand today.
Innovation professionals are striving to turn the practice of innovation into more of a science than an art. Innova-Con 4 is a conference promoting this scientific approach to innovation.