Finding Lead Users for Innovation

Finding Lead Users for Innovation

Lead Users are individuals who use products and services innovatively, extending them beyond what the producing firm had intended. Google Slam serves as a platform for Google users to display innovative and unexpected ways of using Google products. By creating a competition, Google encourages these users to share their ideas and solutions, giving product managers insight into new needs and trends. This innovative move allows Google to have Lead Users deposited right at their front door, providing them with valuable ideas for new products, features, and solutions.

View

More Innovation Resources:

What is Employee-Centered Company Management?

Learn about employee-centered company management and how it can benefit your organization by increasing efficiency, productivity, and employee satisfaction.

View

Debunking the myth of the lone innovator

Innovation often comes from large companies, but they struggle to harness their own potential. Intrapreneurs face obstacles getting their ideas exposed to senior management. Nosco's collaborative platform for ideas supports companies in connecting creative minds and bringing ideas to the right people.

View

Empathy, Integrative Thinking and Innovation

Integrative thinking can be a useful tool to break out of echo chambers and challenge our beliefs. It can also help create solutions that transcend trade-offs and deliver "and" solutions instead of "either/or" compromises.

View