Finding Lead Users for Innovation

Finding Lead Users for Innovation

Lead Users are individuals who use products and services innovatively, extending them beyond what the producing firm had intended. Google Slam serves as a platform for Google users to display innovative and unexpected ways of using Google products. By creating a competition, Google encourages these users to share their ideas and solutions, giving product managers insight into new needs and trends. This innovative move allows Google to have Lead Users deposited right at their front door, providing them with valuable ideas for new products, features, and solutions.

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More Innovation Resources:

Lean Enterprise Transformation: Why We Need It And What It Looks Like

The traditional linear multi-year transformation programs are neither aligned to strategy nor show any KPIs, causing their failure. So, getting comfortable with continuous learning, self-disruption, focus on customers, and innovating to drive long-term growth is necessary.

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Innovation Requires Continued Engagement

Innovation often thrives on interaction with people, cultures, and civilizations. Isolation from customers, partners, and markets can lead to regression, while good innovators rarely work alone.

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Preparing for the next generation of innovation

Autodesk is working on 4D printing, bioengineering, and collaboration with Airbus to create physical structures. Heuristics in innovation are crucial for faster learning and progress.

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