Finding Lead Users for Innovation

Lead Users are individuals who use products and services innovatively, extending them beyond what the producing firm had intended. Google Slam serves as a platform for Google users to display innovative and unexpected ways of using Google products. By creating a competition, Google encourages these users to share their ideas and solutions, giving product managers insight into new needs and trends. This innovative move allows Google to have Lead Users deposited right at their front door, providing them with valuable ideas for new products, features, and solutions.