Fluidity – the growing need of organizations today.

Organizations are being forced to adapt to complexity and environmental turbulence, yet the value of stability in efficiency and effectiveness remains essential. There is considerable discussion around changing structures and models to become more fluid and adaptive to changing environments and business challenges. However, organizations are often too rigid to exploit innovation to the fullest, as the pursuit of efficiency and effectiveness dominates. The classic unfreeze > change > refreeze change model introduced by Lewin in 1947 is becoming outdated and dangerous, as it anticipates resistance to change and assumes eventual refreezing without further adaptation. The development of fluidity in organizations requires competencies such as a nimble, agile, iterative approach that does not fear experimentation and execution, seeking empowerment, focusing on collaboration and conflict resolution, and striving for authenticity and trust while being open to diversity.