Corporate Development: Typical Challenges for Companies - aumentoo

Corporate Development is a crucial department for companies as it deals with strategic planning and development for future challenges. It involves trend research and deriving possible scenarios for the future to react to changes early on. However, an excellent corporate development requires working through several possible scenarios and turning them into a strategy that aligns with both internal and external factors. Internal factors include corporate strategy and corporate culture, while external factors include market and customer needs, new technologies, and megatrends. Challenges often arise due to lack of coordination and involvement of employees in the decision-making process, leading to resistance and duplicated work. Moreover, current approaches often lack scalability and transparency, which can cause additional costs and inadequate success measurements.