How To Get Structure in a Brainstorm With Idea Management

Traditional brainstorming has its limitations, including lack of structure, insularity, and broadness. A structured brainstorming session with a framework and trajectory can be helpful in dealing with fuzzy front-end innovation. The guide recommends defining goals, stimulating creativity, ideation, sharing and critique, and categorizing. Using an idea management platform can record the entire ideation process, evaluate ideas, and enable collaboration across departments, offices, and countries.