Zombie ideas and projects are those that refuse to die, even if they have made no progress in years. The sunk cost fallacy often keeps them alive, but they drain resources and hinder progress.
Measuring innovation capability is crucial for product leaders. Understanding the source of ideas, tying ideas to strategy, and learning from mistakes are three ways to improve innovation performance.
To succeed in emerging markets, companies must challenge assumptions and prioritize customer insights. McKinsey Quarterly shows how to develop winning products for these regions with three key insights.
