What is Digital Transformation?

Digital transformation is essential for innovation today. However, it's vital to comprehend what we mean by business transformation. Scott Anthony has studied and identified the different categories of transformation, including operational, operational model, and strategic. Dual transformation offers great promise and peril. Although there is no shortcut, it's necessary to follow a detailed process for effective digital transformation. We must understand the importance of value proposition, market position, organizational change journey, and customer-oriented approaches to improve performance. Crowdsourcing, fluency, and predictive analytics can also boost innovation delivery. Zara, the Spanish fashion retailer, has succeeded in digital transformation and made good use of customer insights.