How to Market Your Partnerships

How to Market Your Partnerships

Teaming up with non-competitive yet like-minded companies can lead to positive results for businesses of all sizes. Marketing plays an integral role in this process by emphasizing joint branding and maximizing social media channels. Newsletters, loyalty schemes, and PR strategies can improve brand exposure and engagement with customers. Partnerships can also lead to innovative products that open up new revenue opportunities and strengthen brand messages. Each partner should maintain its brand identity while being involved in shared responsibilities.

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More Innovation Resources:

What The Karate Kid Teaches Us About Innovation

Innovation teams often lack the training they need to excel, and crave new techniques over mastery of basic tools, leading to missed opportunities.

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Make Better Innovation Decisions: The Link Between Sunk Costs & Meditation

Sunk-cost bias affects decision-making in innovation projects, leading to zombie projects. Daily reflection and mindfulness meditation can help reduce sunk-cost bias and the anticipation of regret in the future if a project is abandoned.

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How do Users Influence Innovation?

Users play a crucial role in innovation. Lead users are becoming inventors and innovators, while early adopters can provide a critical mass of users. Brand advocates can influence potential users, either face-to-face or virtually.

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