What Hidden Segments Exist In Your Market?

What Hidden Segments Exist In Your Market?

Market segmentation using personas or conjoint analysis is flawed because it fails to distinguish customers with different unmet needs. Understanding why customers buy products and services in the first place requires outcome-based segmentation that captures their desired outcome statements. Outcome-based segmentation involves analyzing the job-to-be-done and fielding a survey to understand what factors make some customers struggle more than others to get the job done. Underserved segments offer the opportunity for value creation and should be the focus of an effective market and product strategy.

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A Global Collaborative Work Management Blueprint [Video]

Collaborative work management is crucial for organizations with disparate resources, budgets, and suppliers. A solution can provide everything dispersed teams need to work together on projects and daily tasks.

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Sooner, Better, Bolder

Innovation is a team sport, as groups are more effective than individuals at innovating. People engage and ideate sooner when paired with teammates, it's cheaper, and they think more creatively with a partner. The optimal group size is two to three.

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8 Types of Corporate-Startup Engagement Models with Examples

This article covers the eight common types of corporate-startup engagement models and provides examples, benefits, and limitations.

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