What Do Innovators Look Like?

To successfully implement crowdsourced innovation initiatives, communication and marketing skills are essential. The Information Technology and Innovation Foundation’s report on the Demographics of Innovation in the United States reveals insightful statistics on this subject, ranging from demographics of innovators to their level of education, income, and geographic distribution. Innovators are diverse and dispersed, meaning that communication strategies should be tailored accordingly to effectively reach this group. One key finding notes that increased funding and support for minority groups pursuing STEM degrees can lead to a more diverse and innovative crowd.